pROI 101
There’s a great line in one of my favorite movies, “The Prince of Tides,” where the lead character, Tom Wingo, played by Nick Nolte, looks back on his life and says:
“I wish that there were two lives appointed to every man.”
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New ideas and technologies are creating innovative ways to increase the return on investment (ROI) of marketing programs. A 30-year veteran of marketing and public relations, Michael views these innovations from a PR perspective and shares insights on how they can further your business goals.