A few years ago, we placed a full-page story in Good Housekeeping for a client that sold cookie arrangements. The article profiled the founder and discussed how she turned a brilliant idea into a $50 million franchise with more than 200 stores nationwide. After the story appeared, the company put a link on its home [...]
Archive for the ‘pROI’ Category
Every chance I get to take a couple of weeks off, the first thing I do is head straight for Europe. I love the European people, the culture, the history, the architecture and, in particular, the way Europeans honor their heritage.
There’s a great line in one of my favorite movies, “The Prince of Tides,” where the lead character, Tom Wingo, played by Nick Nolte, looks back on his life and says:
“I wish that there were two lives appointed to every man.”